Survey Results
Survey Shows That Renters
Will Soon Be Buyers
Successful TRAC Departments understand the value the TRAC experience can bring to the entire Toyota Dealership, increasing the number of potential Dealership customers and maximizing Dealership revenue.
TRAC activity peaks interest in the Toyota brand in many ways, with the most tangible leads communicated via the survey information at the close of the rental agreement.
TSD helps your Toyota Dealership maximize the benefit from your TRAC department by supplying a survey at the end of every TRAC Rental. This simple eight question survey collects Customer Satisfaction information and includes the question, “Do you plan on purchasing a Toyota in the near future?” A positive response is a golden opportunity for a Dealership sale. Rather than keeping the customer at the counter for a longer period, Modern Toyota of Winston-Salem, NC has paper copies of the survey available for the customer to complete, while TRAC staff members obtain the close out information from the rental unit. Counter agents simply add the information with a few strokes of the keyboard at rental close without having to query the customer.
This information is incredibly valuable - from the surveys completed in the months of May through August the following results were found at Modern Toyota:
20% of the respondents plan on purchasing a vehicle in the near future
83% of them stated the rental experience positively affected their brand preference towards Toyota.
20% of those indicating they were purchasing in the near future did not currently own a Toyota Vehicle - a whole new pool of potential sales customers.
TRAC operations drive revenue for the Dealership right from the initial rental vehicle purchase from the Dealership.
The rental client pool includes service drive customers, Sales customers, body shop customers and local retail customers. TSD has worked closely with Toyota to provide a system that can easily open your rental agreements and manage your TRAC units, enhancing your customers' rental experience. Every time someone gets behind the wheel of a TRAC Vehicle there is a potential for the Toyota brand to impact that customer on a future vehicle purchase. Existing customers who already appreciate the value of a Toyota vehicle will experience the pleasure of driving a later model vehicle which may impact their next purchase decision. As less than 15% of rental cars are Toyotas, the TRAC experience can have an enormous impact on retail customers who may be experiencing the Toyota brand for the first time.
Within your Dealership you can guarantee your customers a positive Toyota experience, as TRAC vehicles are serviced and repaired in your service drive by your service personal.
This is a win-win situation, creating both service business for the Dealership and providing a complete history of this vehicle that will become a Certified Used Vehicle. The TRAC Department enjoys a dynamic and positive relationship with the Toyota Dealership, creating additional Sales, exposing new clients, creating business for the service drive, delivering high quality certified used vehicles for the Used Car Department and eliminating your customers driving another brand vehicle while their car is in service.
For more information on TSD rental solutions for Toyota Dealerships and TRAC Departments, please contact TSD at (800) 743-1200 via email at sales@tsd-inc.com.
For information contact:
TSD
sales@tsd-inc.com
Toll Free (800) 743-1200
Voice (978) 794-1400
Fax (978) 794-1455
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